Multimedia ad exposure scale: measuring short-term impact of online ad exposure.
Evin Aslan OguzGregor StrleAndrej KosirPublished in: Multim. Tools Appl. (2023)
Keyphrases
- short term
- long term
- multimedia
- advertising campaigns
- display advertising
- short term and long term
- stock market
- electric load forecasting
- long term memory
- wind speed
- load forecasting
- medium term
- contextual advertising
- motion prediction
- feature space
- learning environment
- power generation
- online advertising
- particle swarm optimization