The Effects of Virtual Experience on Attitudes Toward Real Brands.
Pawel DobrowolskiGrzegorz PochwatkoMaciek SkorkoMaksymilian BieleckiPublished in: Cyberpsychology Behav. Soc. Netw. (2014)
Keyphrases
- attitudes toward
- cognitive style
- statistically significant
- dependent variables
- computer technology
- student achievement
- college students
- perceived usefulness
- computer skills
- virtual environment
- computer usage
- computer assisted language learning
- web based instruction
- positive attitude
- quantitative data
- high school
- behavioral intention
- computer anxiety
- serious games
- participants included