Price trade-offs in social media advertising.
Milad EftekharSaravanan ThirumuruganathanGautam DasNick KoudasPublished in: COSN (2014)
Keyphrases
- social media
- trade off
- online marketing
- online advertising
- social networks
- user generated content
- social networking
- online social networks
- social media data
- viral marketing
- social interaction
- big data
- machine learning
- social media platforms
- real time
- bayesian networks
- e learning
- online communities
- information systems
- genetic algorithm
- social media sites
- real world
- data sets