Outcomes of Social Media Marketing in Sport Brands.
Álvaro de Borba Cruz Lopes DiasLeandro Ferreira PereiraRenato Lopes da CostaPublished in: Int. J. Serv. Sci. Manag. Eng. Technol. (2022)
Keyphrases
- social media
- brand image
- social networks
- social interaction
- social networking
- online marketing
- social media platforms
- user generated content
- social media data
- online social networks
- online consumer
- information diffusion
- social networking sites
- big data
- video data
- case study
- decision making
- social influence
- online communities
- social media sites
- online social
- social activities
- text mining