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Digital Marketing and the Impact of Social Media on Achieving Positive Expectations.
Amaal Al-Amawi
Alaa Al-Sarabi
Majdi Alsaaideh
Iman Akour
Heba Al-Malahmeh
Published in:
ICCR (2024)
Keyphrases
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social media
social networks
user generated content
positive and negative
social media data
social networking
positive effects
big data
decision making
information technology
long term
social media platforms
neural network
public opinion
predictive modeling
digital libraries
search engine
data mining