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Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?".

Bart J. BronnenbergJean-Pierre Dubé
Published in: Mark. Sci. (2023)
Keyphrases
  • social media
  • social networks
  • user comments
  • public opinion
  • real world
  • social networking
  • big data
  • database
  • genetic algorithm
  • e learning
  • online social networks
  • social networking sites
  • social media platforms