Verifiable and Privacy-Preserving Ad Exchange for Smart Targeted Advertising.
Brennan MosherXiangman LiYuanyuan HeJianbing NiPublished in: PST (2023)
Keyphrases
- targeted advertising
- privacy preserving
- privacy preserving data mining
- vertically partitioned data
- data transformation
- privacy preservation
- multi party
- private information
- sensitive data
- data privacy
- privacy protection
- privacy preserving association rule mining
- horizontally partitioned data
- naive bayesian classification
- horizontally partitioned
- scalar product
- record linkage
- differential privacy
- data publishing
- privacy requirements
- sensitive information
- private data
- preserving privacy
- user privacy
- privacy preserving classification
- location privacy
- data model
- privacy sensitive
- personal data
- privacy concerns
- privacy preserving data mining algorithms