Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers.
Zhong-Zhong JiangShu-Cherng FangZhi-Ping FanDingwei WangPublished in: Eur. J. Oper. Res. (2013)
Keyphrases
- online auctions
- electronic commerce
- pricing strategies
- bid prices
- marketing strategies
- expected profit
- customer requirements
- metadata
- dynamic pricing
- product recommendation
- optimal solution
- optimal capacity
- life cycle
- customer preferences
- consumer behavior
- online stores
- holding cost
- product information
- website
- customer demand
- customer relationship management
- product design
- special case