Data Mining for Web Personalization.

Bamshad Mobasher

Published in: The Adaptive Web (2007)

Keyphrases

web personalization
data mining
web mining
website
usage data
knowledge discovery
user interests
data mining techniques
machine learning
web usage mining
data analysis
access patterns
web users
association rules
user interface
recommender systems
text mining
data mining algorithms
real world
association rule mining