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Digital Activism on Social Media: The Role of Brand Ambassadors and Corporate Reputation Management.
Julian Marx
Felix Brünker
Milad Mirbabaie
Stefan Stieglitz
Published in:
HICSS (2024)
Keyphrases
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reputation management
social media
social media streams
brand image
social networking
microblog posts
social web
social networks
peer to peer
reputation systems
user generated content
case study
knowledge management
social networking sites
multimedia
online social networks
cooperative