The Brand Effect of Key Phrases and Advertisements in Sponsored Search.

Bernard J. Jansen Kate Sobel Mimi Zhang

Published in: Int. J. Electron. Commer. (2011)

Keyphrases

sponsored search
keyphrases
search engine
online advertising
click prediction
domain specific
key phrase extraction
keywords
search behavior
user experience
document retrieval
click through rate
semantic relations
information retrieval
machine learning
user behavior
web search engines
digital libraries