Perceptual mapping of hotel brands using online reviews: a text analytics approach.
Matthew KrawczykZheng XiangPublished in: J. Inf. Technol. Tour. (2016)
Keyphrases
- online reviews
- text analytics
- sentiment analysis
- text mining
- opinion mining
- sentiment classification
- semantic mapping
- free text
- ultimate goal
- artificial intelligence
- case study
- product reviews
- business intelligence
- text data
- knowledge discovery
- real world
- visual data mining
- natural language
- high dimensional
- active learning
- topic modeling
- low dimensional
- nearest neighbor
- data warehouse
- semi structured
- structured data
- text classification