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What Should Streamers Communicate in Livestream E-Commerce? The Effects of Social Interactions on Live Streaming Performance.
Danyang Song
Xi Chen
Zhiling Guo
Xiao Liu
Ruijin Jin
Published in:
ICIS (2022)
Keyphrases
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social interaction
live streaming
social networks
social behavior
peer to peer
social media
online learning communities
streaming video
real time
mutual understanding
motivational factors