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Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone.
Georgiana Craciun
Wenqi Zhou
Zhe Shan
Published in:
Decis. Support Syst. (2020)
Keyphrases
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online reviews
emotion recognition
electronic word of mouth
emotional state
affective states
sentiment analysis
affect sensing
opinion mining
independent variables