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Discrete emotions effects on electronic word-of-mouth helpfulness: The moderating role of reviewer gender and contextual emotional tone.

Georgiana CraciunWenqi ZhouZhe Shan
Published in: Decis. Support Syst. (2020)
Keyphrases
  • online reviews
  • emotion recognition
  • electronic word of mouth
  • emotional state
  • affective states
  • sentiment analysis
  • affect sensing
  • opinion mining
  • independent variables