Login / Signup

Optimal allocation of promotional resource for multi-product in segmented market for dynamic potential adopter and repeat purchasing diffusion models.

P. C. JhaRemica AggarwalAnshu GuptaP. K. Kapur
Published in: Int. J. Adv. Oper. Manag. (2011)
Keyphrases
  • optimal allocation
  • diffusion models
  • resource allocation
  • diffusion model
  • viral marketing
  • decision making
  • website
  • dynamic programming
  • social networks
  • image processing
  • cloud computing
  • operating system
  • game theory