Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation.
Mayank YadavZillur RahmanPublished in: Telematics Informatics (2017)
Keyphrases
- social media
- consumer behavior
- electronic commerce
- tourism industry
- financial services
- case study
- purchase behavior
- online consumer
- online marketing
- development process
- software engineering
- product development
- organizational structure
- lifelong learning
- social media data
- management information systems
- future trends
- social networking
- business activities
- success stories
- business processes
- target audience
- internet enabled
- purchasing behavior
- website