Advertising keyword suggestion based on concept hierarchy.
Yifan ChenGui-Rong XueYong YuPublished in: WSDM (2008)
Keyphrases
- concept hierarchy
- keywords
- contextual advertising
- search engine
- online advertising
- co occurrence
- formal concept analysis
- attribute oriented
- keyword extraction
- search advertising
- wordnet
- user profiles
- background knowledge
- semantic information
- attribute oriented induction
- attribute values
- semi automatic
- domain ontology
- web pages
- databases
- fuzzy sets
- information extraction
- domain knowledge
- data model
- pattern recognition
- artificial intelligence
- machine learning