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Showrooming and Webrooming: Investigating the Consumer's Path to Purchase Intention.
Izza Ramzan
Fizza Ramzan
Muhammad Ibrahim
Naseem Abidi
Amer Hani Al-Kassem
Riktesh Srivastava
Published in:
ICCR (2022)
Keyphrases
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purchase intention
online shopping
online stores
product quality
survey data
virtual communities
customer satisfaction
website
process control
electronic word of mouth
artificial intelligence
vision system
electronic commerce
life cycle
service quality