Engaging Passers-by with Interactive Screens - A Marketing Perspective.

Daniel Michelis Hendrik Send

Published in: GI Jahrestagung (2009)

Keyphrases

virtual reality
social media
graphical interface
customer relationship management
user friendly
data sets
user interaction
website
predictive modeling
computer graphics
viewpoint
case study
long term
educational games
data analysis
web services
customer behavior
interactive video
interactive narrative