User Experience Satisfaction of Mobile-Based AR Advertising Applications.
Shafaq IrshadDayang Rohaya Awang RambliPublished in: IVIC (2015)
Keyphrases
- user experience
- mobile applications
- online advertising
- m learning
- mobile services
- augmented reality
- user behavior
- mobile advertising
- user interface
- mobile augmented reality
- user interaction
- sponsored search
- user studies
- mobile devices
- information access
- mobile users
- human computer interaction
- end users
- mobile learning
- emerging technologies
- internet advertising
- context aware
- mobile phone
- user engagement
- mobile networks
- mobile technologies
- user satisfaction
- service quality
- interface design
- location aware