Product vs. Service War: What Next? A Case Study of Japanese Beverage Industry Perspective.
Zahir AhamedAkira KamoshidaH. M. BelalChris Wai Lung ChuPublished in: KMO (2017)
Keyphrases
- case study
- competitive market
- product development
- lifecycle management
- life cycle
- product information
- service providers
- manufacturing companies
- market share
- web services
- service quality
- online stores
- telecommunications industry
- japanese language
- product quality
- product design
- service composition
- test bed
- service oriented
- customer service
- single server
- production planning
- customer requirements