Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods.
Yung-Lan WangGwo-Hshiung TzengPublished in: Expert Syst. Appl. (2012)
Keyphrases
- mathematical model
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- computational model
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- learned models
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- predictive model
- linear models
- qualitative and quantitative
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- probabilistic model
- computational cost
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- website