When and How to Advertise? An Empirical Study on Mobile Ad Response Based on Contextual Factors.

Janine Anne Telles Laddaran Jaecheol Park Il Im

Published in: AMCIS (2020)

Keyphrases

contextual factors
contextual information
user behavior
mobile devices
information seeking
mobile phone
context aware
mobile learning
background information
mobile users
context dependent
computer technology
mobile applications
machine learning
recommender systems
mobile networks