Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture.
Hanpeng ZhangYong LuXiaoli ShiZongming TangZhijian ZhaoPublished in: Electron. Mark. (2012)
Keyphrases
- social presence
- electronic commerce
- online stores
- purchase behavior
- product information
- consumer behavior
- computer mediated
- social interaction
- distance learning
- online shoppers
- computer mediated communication
- instant messaging
- online learning
- collaborative learning
- purchasing behavior
- social learning
- communication tools
- online shopping
- discussion forums
- online retailers
- positive effects
- electronic markets
- purchase decision
- behavior patterns
- learning community
- significantly higher
- e learning
- distance education
- content analysis
- cooperative learning
- problem based learning
- learning outcomes