Building Member's Relationship Quality Toward Online Community From The Elaboration Likelihood Model Perspective.

Chun-Der Chen Edward C. S. Ku

Published in: PACIS (2012)

Keyphrases

online communities
likelihood model
content analysis
high quality
probabilistic model
information systems
higher quality
viewpoint
improve quality
quality assessment
quality measures
data sets
video sequences
reinforcement learning
bayesian networks
case study
multimedia
social networks