Optimal keyword bidding in search-based advertising with target exposure levels.
Baris SelçukÖzgür ÖzlükPublished in: Eur. J. Oper. Res. (2013)
Keyphrases
- search queries
- keyword search
- search algorithm
- exhaustive search
- sponsored search auctions
- keywords
- relational databases
- search space
- search strategy
- dynamic programming
- search engine
- search strategies
- search efficiency
- randomly chosen
- search methods
- genetic algorithm
- supply chain
- social networks
- budget constraints
- xml keyword search