What causes users to switch from a local to a global social network site? The cultural, social, economic, and motivational factors of Facebook's globalization.
Junho ChoiJaemin JungSang-Woo LeePublished in: Comput. Hum. Behav. (2013)
Keyphrases
- social networks
- social network sites
- social media
- social communities
- social networking sites
- online social
- social networking
- social interaction
- social context
- social relationships
- online social networks
- social graph
- social influence
- social relations
- social networking websites
- social connections
- sina weibo
- social web
- social media platforms
- social graphs
- motivational factors
- knowledge sharing
- online communities
- online social networking
- social activities
- micro blogging
- user generated content
- social network analysis
- viral marketing
- network structure
- information technology
- social behavior
- sharing information
- virtual communities
- social groups
- social roles
- user behavior
- learning experience
- collaborative learning
- knowledge management
- learning environment