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How Streamers Influence Viewers Purchase Intention in Live Streaming Shopping.
Fanny Alfianti
Natasha Natasha
Liliana Ester Aritonang
Evi Rinawati Simanjuntak
Published in:
EBEE (2022)
Keyphrases
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purchase intention
online shopping
live streaming
online stores
peer to peer
customer satisfaction
personal information
service quality
limited bandwidth
survey data
streaming video
real time
next generation networks