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Bibliometric Analysis Based on Scientific Mapping in the Use of Digital Marketing Strategies.
César-A. Guerrero-Velástegui
Ruth Infante-Paredes
Carlos Mejía-Vayas
Pamela Silva-Arcos
Published in:
CITI (2023)
Keyphrases
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bibliometric analysis
marketing strategies
social sciences
search based software engineering
direct marketing
life cycle
customer satisfaction
customer relationship management
engineering problems
computer science
support systems
data mining
search engine optimization
supply chain