Advertising competitions in social networks.
Antonia Maria MasucciAlonso SilvaPublished in: ACC (2017)
Keyphrases
- social networks
- viral marketing
- online social networks
- social networking
- social network analysis
- social media
- community detection
- online advertising
- virtual communities
- social network data
- network structure
- social influence
- information diffusion
- community structure
- neural network
- information flow
- heterogeneous networks
- social interaction
- social relationships
- website
- internet advertising