Impact of Persuasion Processes on Consumer Attitude Towards Online Shopping: The Moderating Role of Product Involvement and Consumer Self-Efficacy.
Maryam GhasemaghaeiKhaled HassaneinPublished in: AMCIS (2015)
Keyphrases
- online shopping
- purchase intention
- consumer behavior
- individual differences
- customer satisfaction
- online shoppers
- product quality
- product descriptions
- shopping behavior
- online stores
- online consumer
- service quality
- online retailers
- virtual communities
- survey data
- product search
- personal information
- customer preferences
- process control
- website
- quality of service