An Empirical Examination of the Relationship Between Information Technology Infastructure, Customer Focus and Business Advantages.
Ali F. EmdadGanesh D. BhattPublished in: AMCIS (2009)
Keyphrases
- information technology
- information systems
- electronic commerce
- banking industry
- customer service
- customer relationship management
- knowledge management
- business managers
- south africa
- business intelligence
- strategic alignment
- return on investment
- direct marketing
- customer behavior
- business processes
- strategic management
- global economy
- business environment
- customer data
- business models
- decision making
- data mining
- commercial banks
- marketing strategies
- business management
- business process