CRM Strategies for A Small-Sized Online Shopping Mall Based on Association Rules and Sequential Patterns.
Beom-Soo ShimYong-Moo SuhPublished in: PACIS (2010)
Keyphrases
- sequential patterns
- small sized
- association rules
- frequent patterns
- shopping mall
- mining algorithm
- sequential pattern mining
- multiple minimum supports
- minimum support
- pattern mining
- mining sequential patterns
- incremental mining
- frequent item sets
- transaction databases
- incremental updating
- sequential pattern mining algorithm
- multi dimensional
- mining frequent
- pattern discovery
- shopping malls
- association rule mining
- itemsets
- frequent sequential patterns
- pattern growth
- knowledge discovery
- frequent itemsets
- apriori algorithm
- frequent sequences
- data mining
- frequent itemset mining
- search engine
- frequent pattern mining
- interesting patterns
- data mining techniques
- customer transactions
- databases
- mining association rules
- real world
- tree structure
- database systems
- data mining applications
- fp tree