How Do Consumers Perceive Brand Campaigns on Twitter?
Muskan JainAngeline Gautami FernandoK. RajeshwariPublished in: TDIT (2) (2020)
Keyphrases
- social media
- social media streams
- brand image
- social networking
- social networks
- social media data
- data gathering
- online social networks
- user generated content
- marketing campaigns
- social media platforms
- micro blogging
- social networking sites
- information diffusion
- online shopping
- social media sites
- online social
- viral marketing
- consumer behavior
- microblog posts
- neural network