Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions.
Sungwon ChungSun Young LeePublished in: Commun. Res. (2019)
Keyphrases
- emotional state
- theory of planned behavior
- human decision making
- customer service
- mental states
- emotion recognition
- visual information
- attitudes toward
- perceived usefulness
- positive effects
- facial expressions
- behavioral intention
- visual features
- high level
- emotional intelligence
- human observers
- low level
- visual perception
- text messages
- video sequences
- theoretical and practical implications
- information systems