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It's Not Always about Wide and Deep Models: Click-Through Rate Prediction with a Customer Behavior-Embedding Representation.

Miguel Alves GomesRichard MeyesPhilipp MeisenTobias Meisen
Published in: J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
  • customer behavior
  • prediction model
  • probabilistic model
  • historical data
  • transactional data
  • information retrieval
  • user interface
  • topic models