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Dynamic Hierarchical Empirical Bayes: A Predictive Model Applied to Online Advertising.
Yuan Yuan
Xiaojing Dong
Chen Dong
Yiwen Sun
Zhenyu Yan
Abhishek Pani
Published in:
CoRR (2018)
Keyphrases
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online advertising
predictive model
empirical bayes
user behavior
artificial neural networks
data sets
neural network
decision trees
historical data
behavioral targeting