How Product Brand Effects Consumer Decision.

Vaclav Zubr Hana Mohelska Marcela Sokolova

Published in: ACIIDS (Extended Posters) (2018)

Keyphrases

purchase intention
online shopping
consumer behavior
decision making
product information
brand image
electronic commerce
product design
product quality
online stores
decision makers
life cycle
decision processes
product development
decision rules
pricing strategies
decision process