The development of a hybrid intelligent system for developing marketing strategy.
Shuliang LiPublished in: Decis. Support Syst. (2000)
Keyphrases
- financial investment
- marketing strategies
- hybrid intelligent systems
- support systems
- case study
- bio inspired
- direct marketing
- decision making
- evolutionary algorithm
- knowledge based systems
- life cycle
- business processes
- agent technology
- soft computing
- machine learning
- intelligent systems
- decision support system
- text mining
- expert systems
- artificial intelligence