An empirical study of user acceptance of online social networks marketing.
Olumayoma MuleroMichael AdeyeyePublished in: South Afr. Comput. J. (2013)
Keyphrases
- online social networks
- user acceptance
- viral marketing
- social media
- social networks
- social relationships
- end users
- mobile services
- social networking
- network structure
- social networking sites
- cognitive style
- perceived usefulness
- social ties
- technology acceptance
- positive effects
- online communities
- social interaction
- user interface