Bricks vs. clicks: Which is better for marketing remanufactured products?
Wei YanYu XiongZhongkai XiongNian GuoPublished in: Eur. J. Oper. Res. (2015)
Keyphrases
- consumer behavior
- marketing campaigns
- potential customers
- viral marketing
- high tech
- search engine
- website
- data mining
- marketing strategies
- competitive environment
- customer support
- search queries
- social media
- social networks
- database marketing
- web search
- user behavior
- online social networks
- customer relationship management
- long tail
- long term