Permission-Based E-Mail Marketing Websites Success: An Integrated Perspective.
Hsin-Hui LinHsien-Ta LiYi-Shun WangPublished in: J. Glob. Inf. Manag. (2015)
Keyphrases
- website
- search engine marketing
- decision making
- access control
- potential customers
- electronic mail
- web pages
- viewpoint
- return on investment
- text mining
- spam filtering
- long tail
- social networks
- online marketing
- internet marketing
- marketing strategies
- instant messaging
- customer behavior
- anti spam
- cd rom
- web content
- third party
- search engine
- telecommunications industry
- international business
- customer retention