Adoption of Social Media Using Technology Acceptance Model: The Generational Effect.
Vincent DutotPublished in: Int. J. Technol. Hum. Interact. (2014)
Keyphrases
- perceived usefulness
- social media
- technology acceptance model
- empirically tested
- perceived risk
- technology adoption
- theoretical framework
- factors that affect
- computer self efficacy
- positive effects
- factors affecting
- subjective norm
- social networks
- structural equation modeling
- attitudes toward
- social networking
- information technology
- behavioral intention
- information systems
- university students
- survey data
- discriminant analysis
- distance learning
- higher education