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A semantic approach to contextual advertising.

Andrei Z. BroderMarcus FontouraVanja JosifovskiLance Riedel
Published in: SIGIR (2007)
Keyphrases
  • contextual advertising
  • natural language
  • online advertising
  • keyword extraction
  • machine learning
  • metadata
  • low level features
  • information retrieval
  • semantic information
  • maximum entropy
  • search advertising