How Does the Winner-selection Mechanism Affect Users' Participation in Online Brand Communities: The Moderating Role of Power Distance Beliefs.
Jia ZhengXinwei WangYing ZhangPublished in: PACIS (2023)
Keyphrases
- selection mechanism
- online communities
- online social
- virtual communities
- social networking sites
- user participation
- social media
- decision making
- social structures
- social networks
- social communities
- social network sites
- community members
- internet users
- social roles
- social influence
- content analysis
- social activities
- distance measure
- end users
- instant messaging
- web communities
- online services
- online forums
- user profiles
- user interface
- online learning communities
- website