Research on Application of Collaborative Filtering in Electronic Commerce Recommender Systems.
Wangjun ZhangPublished in: CSEE (2) (2011)
Keyphrases
- electronic commerce
- recommender systems
- collaborative filtering
- matrix factorization
- cold start problem
- small and medium sized enterprises
- recommendation systems
- user preferences
- mobile commerce
- electronic marketplaces
- business models
- recommendation algorithms
- data sparsity
- content based filtering
- recommendation quality
- website
- cold start
- product recommendation
- collaborative filtering algorithms