Agility in consumer retail: Sense-Response Alignment through the eyes of customers.
Maura AtapattuDarshana SederaPublished in: Australas. J. Inf. Syst. (2014)
Keyphrases
- supply chain
- pricing strategies
- customer behavior
- customer preferences
- point of sale
- online stores
- customer satisfaction
- online retailers
- consumer behavior
- electronic commerce
- purchasing behavior
- online shopping
- network effects
- purchase decision
- website
- customer service
- customer relationship management
- competitive advantage
- business process
- service providers
- inventory control
- potential customers
- sequence alignment
- operational decisions