How to acquire customer loyalty in online retailing industry? An empirical study from service recovery perspective.
Xiaodong ZhuZhi LuGang (henry) WuHongli TianPublished in: Electron. Commer. Res. Appl. (2024)
Keyphrases
- customer loyalty
- service quality
- customer satisfaction
- electronic commerce
- data mining
- potential customers
- marketing strategies
- web services
- service providers
- service oriented
- case study
- data mining applications
- databases
- competitive advantage
- management system
- call center
- information systems
- website design
- real world