SePoMa: Semantic-Based Data Analysis for Political Marketing.
Héctor Hiram Guedea-NoriegaFrancisco García-SánchezPublished in: CITI (2018)
Keyphrases
- data analysis
- social media
- data mining
- big data
- predictive modeling
- website
- e government
- data processing
- data collection
- long term
- decision making
- marketing strategies
- customer relationship management
- high dimensional data
- database marketing
- pattern discovery
- knowledge discovery
- rough sets
- direct marketing
- machine learning
- data mining technology
- consumer behavior
- rough set theory
- business intelligence
- telecommunications industry
- intelligent data analysis
- neural network
- multi aspect
- public opinion
- internet voting
- short and long term
- life sciences
- biological data
- data mining applications
- data mining algorithms
- information systems
- social networks
- artificial intelligence
- information retrieval