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Persuade to Click: Context-Aware Persuasion Model for Online Textual Advertisement.

Yuan YuanFengli XuHancheng CaoGuozhen ZhangPan HuiYong LiDepeng Jin
Published in: IEEE Trans. Knowl. Data Eng. (2023)
Keyphrases
  • context aware
  • management system
  • context awareness
  • high level
  • mobile devices
  • contextual information
  • probabilistic model
  • artificial intelligence
  • search engine
  • ubiquitous computing